Kemie likes UX Design
I work with products that have outgrown their first version or are still finding their shape, and turn them into something coherent: clear interfaces, a design system and a brand that fit together.
Available for consulting engagements, and open to the right in-house role.
What I bring
Clarity
I work out what users and the business actually need, and turn a pile of features into an interface people can understand.
Coherence
I connect interface, design system and brand so the product feels like one thing, not many accumulated parts.
Market-ready
I take early versions to something robust enough to launch and for a team to keep building on.
Case studies
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Case study
Wine pairing mobile app
Rethinking the way consumers match wine & food.
Rethought a waiter-focused app for consumers, from research to a tested prototype that was never built.
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Case study
Precisely UX & Brand Design
Transforming the contract management landscape with innovative features and strong branding
Early stage startup to mature product over four years: set the design and UX strategy, from the logo to complex product features, plus a design system that scaled with the team.
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Case study
Dirma Marketing platform UX and branding design
User-centric experience design
Led design for a startup with an idea and no product, from brand and research to a working platform for associations, members and advertisers.
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Case study
Wine management backoffice redesign
Redesigning the backoffice of a wine startup
Redesigned a data-heavy backoffice around the people who maintain it, with a design system that made it consistent.
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Case study
Wellbefy dashboard
Optimizing information for task completion
Turned a data-only dashboard into one that leads to action, in a one-month engagement, designed to fit the client’s Tailwind framework.
Experience
20+ years in design, most of them as an independent consultant working with product companies, agencies and end clients, and four years as UX and design lead at Precisely.

Let’s work together!
Let me help you create an awesome brand & product experience for your audience.