About me

Kemie likes solving problems and creating experiences through design

About me

I have more than 20 years’ experience working in design. have a broad skill base, having worked extensively in visual design, branding, web design, and illustration.

I have worked with product-based companies, agencies and end clients to develop a unique visual language and express it through well-crafted application interfaces, sites, marketing materials, and more.

Kemie Guaida, ux & digital designer

My skills

User-centric and task-focused UX design

UI / UX

I know the ins and outs of creating a great user experience, from research to finished product. My designs put the user first, keeping business goals in mind

The brand must be at the center of the communication & design strategy

Branding

I love creating and evolving brands, developing design systems and styleguides that create a visual language and a unified experience.

Design is all about communication

Communication

Design is not about making things pretty, it is a communication tool. I know how to use design to get ideas, values and feelings across and help companies reach their goals

What makes me good at it?

Strategy

Strategic perspective

I can look at business, communication and branding goals and create designs that effectively meet them.
I also see the value in iterative design and validating ideas to make sure we’re always on the right track.

multidisciplinary@2x

Multidisciplinary & multicultural vision

My experience in many areas of design means I can bring a cohesive vision across media.
I’m a Mexican living in Sweden which helps me bring multiple perspectives to reach a diverse audience.

teamwork@2x

Teamwork

I value feedback and collaboration, and work well with colleagues within and across teams.
I’ve worked remotely for many years and am very comfortable with it.

My trajectory

Other skills

Software

Languages