About me

Kemie likes solving problems and creating experiences through design

About me

I have more than 20 years’ experience working in design. have a broad skill base, having worked extensively in visual design, branding, web design, and illustration.

I have worked with product-based companies, agencies and end clients to develop a unique visual language and express it through well-crafted application interfaces, sites, marketing materials, and more.

Kemie Guaida, ux & digital designer

My skills

User-centric and task-focused UX design


I know the ins and outs of creating a great user experience, from research to finished product. My designs put the user first, keeping business goals in mind

The brand must be at the center of the communication & design strategy


I love creating and evolving brands, developing design systems and styleguides that create a visual language and a unified experience.

Design is all about communication


Design is not about making things pretty, it is a communication tool. I know how to use design to get ideas, values and feelings across and help companies reach their goals

What makes me good at it?


Strategic perspective

I can look at business, communication and branding goals and create designs that effectively meet them.
I also see the value in iterative design and validating ideas to make sure we’re always on the right track.


Multidisciplinary & multicultural vision

My experience in many areas of design means I can bring a cohesive vision across media.
I’m a Mexican living in Sweden which helps me bring multiple perspectives to reach a diverse audience.



I value feedback and collaboration, and work well with colleagues within and across teams.
I’ve worked remotely for many years and am very comfortable with it.

My trajectory

Other skills