Background:

Upraised learning empowers families of school-aged children to keep up to date and be involved in their children's curriculum.

Challenge:

Upraised needed me to create a branding identity that would appeal both to parents and teaching institutions, and a graphic style that would make learning engaging.

Solution:

I designed a logo and brand style with bright happy elements. I applied this to their marketing, the UI of their webapp, and then developed a styleguide that allowed them to easily create appealing and cohesive educational material for their lessons.