Upraised Learning

Upraised learning empowers families of school-aged children to keep up to date and be involved in their children’s curriculum, through a platform that provides academic support to parents

Year

2016

Engagement

Sole designer

Role

Identity design
UI Design

Target market

Parents of school-aged kids, school administrators

Challenge

Upraised needed me to create a branding identity that would appeal both to parents and teaching institutions, and a graphic style that would make learning engaging.

Solution

I designed a logo and brand style with bright happy elements. I applied this to their marketing, the UI of their webapp, and then developed a styleguide that allowed them to easily create appealing and cohesive educational material for their lessons.

Process

1. Information Gathering

Talking to the organization’s founders, I learned about their goals, needs and target markets.

2. Style Proposal

I came up with 2 distinct solutions that would fit their case. In discussions with stakeholders, we determined the best candiddate and I worked on refining it,