Background: I worked as the design lead at Precisely, an early-stage startup specializing in contract lifecycle management. When I joined, the company was in its infancy and needed a powerful brand presence to distinguish itself in a competitive market.

Objectives: My main goals were to define a unique visual style, simplify complex contract management concepts, and ensure Precisely stood out from the crowd. The aim was to create a brand that not only looked good but also communicated its value clearly and effectively.

Results: By crafting a distinctive and cohesive brand identity, I helped Precisely capture attention and convey its sophisticated solutions in an accessible way. The refined visual style and clear messaging positioned Precisely as an emerging leader in the contract management sphere, paving the way for future growth and recognition.