Process

1. Research

Through stakeholder interviews, I learned about the company, market and business goals, while making an inventory of their current brand assets.

2. Style proposal

Once the style was approved, I created a styleguide that included colors, typography, logo usage, illustration specifications, and UI elements.

3. Styleguide

Once the style was approved, I created a styleguide that included colors, typography, logo usage, illustration specifications, and UI elements.

4. Implementation

Over a two year period I conceptualized and executed all of LD’s branding and marketing needs, refining and evolving the visual language of their brand.

kemie guaida - digital design