LocalizeDirect

Visual branding & material
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Landing page
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Process

STEP 1
STEP 1
Information Gathering

Through stakeholder interviews, I learned about the company, market and business goals, while making an inventory of their current brand assets.
STEP 2
STEP 2
Style Proposal

Based on the information, I created two moodboards with suggestions on concepts and graphical styles which were refined based on stakeholder feedback. 
STEP 3
STEP 3
Styleguide

Once the style was approved, I created a styleguide that included colors, typography, logo usage, illustration specifications, and UI elements. 
STEP 4
STEP 4
Implementation

Over a two year period I conceptualized and executed all of LD's branding and marketing needs, refining and evolving the visual language of their brand. 

Background:

LocalizeDirect provides game localization solutions, software and translation services.

Challenge:

LD approached me because they had several products and brands, none of them with a clear or relevant brand identity. As they grew, they realized they needed a cohesive brand identity and graphic profile in order to grow their market and appeal to bigger gaming companies.

Solution:

I redesigned their logo and created a visual language that reflected their personality and appealed to their target market. I then developed all kinds of marketing and identity materials.

  • Year2015-2017
  • Role
    Identity design
    Styleguide
    Web design
    Print design
    Ad design
  • Target MarketGaming companies, developers, localization managers

Bellota