Process
1. Research
Through stakeholder interviews, I learned about the company, market and business goals, while making an inventory of their current brand assets.
2. Style proposal
Once the style was approved, I created a styleguide that included colors, typography, logo usage, illustration specifications, and UI elements.
3. Styleguide
Once the style was approved, I created a styleguide that included colors, typography, logo usage, illustration specifications, and UI elements.
4. Implementation
Over a two year period I conceptualized and executed all of LD’s branding and marketing needs, refining and evolving the visual language of their brand.