Localize Direct

LocalizeDirect provides game localization solutions, software and translation services.

Year

2015-2017

Engagement

Sole designer

Role

  • Identity design
  • Styleguide
  • Web design
  • Print design
  • Ad design

Target market

Gaming companies, developers, localization managers

Challenge

LD approached me because they had several products and brands, none of them with a clear or relevant brand identity. As they grew, they realized they needed a cohesive brand identity and graphic profile in order to grow their market and appeal to bigger gaming companies.

Solution

I redesigned their logo and created a visual language that reflected their personality and appealed to their target market. I then developed all kinds of marketing and identity materials.

Process

1. Research

Through stakeholder interviews, I learned about the company, market and business goals, while making an inventory of their current brand assets.

2. Style proposal

Once the style was approved, I created a styleguide that included colors, typography, logo usage, illustration specifications, and UI elements.

3. Styleguide

Once the style was approved, I created a styleguide that included colors, typography, logo usage, illustration specifications, and UI elements.

4. Implementation

Over a two year period I conceptualized and executed all of LD’s branding and marketing needs, refining and evolving the visual language of their brand.

Identity and materials

The Localize Direct logo, a looped teal check mark, with the name in white capitals on a dark slate background with a triangle pattern.
Localize Direct stationery and slides: a business card, a presentation title slide, a “Thank you” slide and a background-information slide, in teal and slate.
A portrait poster, “How can we help you?”, with four illustrated services, beside a language factsheet about the Chinese games market.
The Localize Direct website landing page, “Reach gamers around the world”, with customer logos and three benefit icons.

Illustrations and ads

Six spot illustrations: stacked message boxes, a wrench and screwdriver over a browser window, Pac-Man and a ghost, a gamepad cycle, a person on a monitor, and linked chat bubbles.
An e-book cover, “Perfect your App Store Presence or Perish”, on a tablet beside two sample pages.
Six illustrated portraits of colleagues and customers, men and women with different hair, glasses and shirts.
Four hands holding a mouse, a phone, a game controller and a tablet, with speech bubbles saying hello in Thai, Spanish, Chinese and Hindi.
An illustration of a tablet, a world map, charts, a magnifying glass, a calculator and a pen.
A web ad: a beach scene above the text “Leave game localization to the experts”.

Interested in a project like this?

Tell me about yours, or keep looking through my work.

Get in touch
More in Branding