Background:

Precisely is a contract management platform that brings innovative solutions to the legal tech space. I worked at Precisely for more than 3 years as a  Design Lead, helping shape the product and visual identity of the company.

Challenges:

When I came into Precisely, there was no cohesive design strategy either on the branding or on the product side.

Solutions:

• Faced with an outdated and complex UI  I updated the web app's interface components. I continuously planned, wireframed, designed, and prototyped new features for the platform. I maintained a Design System to ensure fast development and a consistent user experience. 
• I shaped Precisely’s marketing communication in a variety of mediums: their website, print ads, web ads, and even typography, keeping a consistent brand experience and clear, impactful messaging. I work with the growth & marketing departments to make sure design helps them meet their goals.
• I made illustration a key part of Precisely’s communication & branding, creating a distinctive style that communicates our brand & concepts clearly. This has been key in making our brand stand out among our competitors and communicating abstract concepts clearly.